To be the first destination to showcase an F1 car, available to purchase, is an exciting accolade. We're delighted to welcome a Formula 1 car to our Oxford Street store and offer customers the chance to experience the latest in driving simulation. Martyn Stroud of Selfridges said: "The Track is the latest addition to a line-up of innovative experiential projects we have launched in partnership with Smartech. The Track is designed to surprise and delight from the moment visitors step inside, it's an exciting project that combines first-in-the-world exclusive products with immersive experiences and continues to position Smartech as the leading physical and digital retail destination." She added: "Smartech is thrilled to have created a new immersive retail concept celebrating one of the world's greatest racing competitions. All are welcome to come down and view it in situ in store." 1 Alfa Romeo of Raleigh 56.44 miles away 5601 Capital Blvd Raleigh, NC 27616 (919) 790-1790 Today's Sales Hours: 9:00 am - 6:00 pm Visit Dealer Website View Dealer Inventory Get Directions View Available Vehicles By Model There is no inventory data currently available. It costs £200K and is made to order within three to four months. The car is available to purchase and view at The Track by Smartech, on Selfridges LG floor. Nathalie Bernce, founder and chief executive of Smartech, revealed to Mirror Sport : "For the first time in history a current season Formula 1 show car is available to buy. Though there is no engine to come with it, the chassis and livery is identical to those cars used in competition. The Track by Smartech is described as "the future of experiential retail" with collectibles and memorabilia available to buy.īut the main attraction is the show car version of Alfa's C42, which is currently being driven by Valtteri Bottas and Zhou Guanyu in the F1 championship. But never before has a car been available for purchase at the same time as it is racing in the world championship – until now.Īn Alfa Romeo show car is now up for sale as part of a new shop based at Selfridges in Oxford Street, London. Menu-> down 3 times to Media Player -> Advanced USB Settings -> Section of Alphabet (if there are a lot of tracks) -> Artists -> Albums -> Select Album -> Play All. Formula 1 fans can buy a current model car thanks to a world first sale taking place in the UK.Ĭlassic F1 car sales are fairly rare, but have been taking place for many years as fans and collectors snap up the chance to own a piece of the sport's history.
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